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Just Beneath the Surface Ep 1.01

Just Beneath the Surface Episode 101 - Pineys and Paddles from Just Beneath the Surface on Vimeo.

This has easily been one of the greatest undertakings of my life. Several years ago, I had the idea to do a series of mini documentaries that focused on the Long Beach Island region. Every year, thousands and thousands of people come from near and far to experience what a special place this is. But I wanted to do something a little deeper.

Sure, everyone comes to our little sandbar to swim in the Atlantic and eat cotton candy. What I wanted to show was just beneath the surface, the characters, the work ethic and the way of life that has created this community by the sea.

After a whole lot of work with the talented guys at Oak Leaf Media  unwavering support from the Southern Ocean County Chamber of Commerce, a pilot episode, gathering local sponsors, and a lot of time in post production, I am very proud to release the first episode of Season One, "Pineys and Paddles."

The whole idea is to be the antithesis to every reality show you've ever seen about New Jersey. Get past all the bullshit and you can find the real New Jersey, and our life lived on the water. My goal isn't just to bring more visitors to our area, but to make the current visitors more engaged.

We will release three more episodes through 2017 that we are very excited about. Look for some free diving, shipwrecks, ripping surfers, interesting homes, life behind the bar and chasing striped bass. Thanks to the Mud City family of restaurants, Dave's Electric, Farias Surf, Volatile Media, and Ship Bottom Brewery.

Launch of Parker's Garage

For the past several months I have worked with my longtime friend Mark Tesi of Togetherness Agency on the launch of Parker's Garage & Oyster Saloon, an exciting new restaurant on Long Beach Island.

As Parker's Garage is a throwback to the Golden Age of Beach Haven, Mark had the brilliant idea of a marketing campaign that utilized historic imagery of "The Queen City" and Ellis Parker, a bayman who opened a restaurant/engine repair shop on the Beach Haven waterfront.

The rollout included six weeks of historic photos compliments of the New Jersey Maritime Museum that tell the story Parker's. My part included web and social media copy around the launch.

Courtesy New Jersey Maritime Museum

Of course, the product is the real selling point and the Nugent and Magaziner families, with Chef Kyle Baddorf, have outdone themselves with this place. The offerings from the kitchen and raw bar are nothing short of amazing. 

I've particularly enjoyed this project because of my love for local history and the fact that my grandfather was a commercial "pound" fisherman and I have some knowledge of how these operations, like the one in Beach Haven.  Check it out when you're in Beach Haven.

Parker's Oyster SaloonTesi
Parker's Garage dinnerTesi