Project Description

It’s amazing when you work with your friends creating content around projects that match your own beliefs. This fall, Jetty launched their new Oystex apparel, made of recycled plastic water bottles and oyster shells. It diverts two products from the waste stream to create some fantastic threads.

And of course, the oyster bit is an amazing fit since they support an oyster reef project in our local waters that also recycles used oyster shells.

The Jetty crew tapped me to help tell the story so Tony Coon and I spent a few days on land and water capturing it as producer and director. I wrote and narrated this video as well as writing the web copy for Jetty. Very fortunate to work on projects that align with my own ecological ethics. Dave Ambrose was an ideal poster boy for this since he works these projects on the bay, is a soulful surfer and makes this gear look good.

“We are stoked to introduce our new Oystex fabric coming AUGUST 2020!  We’ve taken our commitment to clean waterways to the next level by developing an innovative material that combines ground up oyster shells with recycled polyester to create a soft, breathable fabric without limiting stretch, durability or comfort.

Oystex boasts anti-odor, anti-static, and insulating properties and diverts two different materials from the waste stream, lessening the ecological impact of each Oystex offering.” ⁠⠀