Copy wrote for original surf footwear brand Reef for several years, crafting storytelling around products, programs and ambassadors like Alana Blanchard, Mick Fanning, Rob Machado, Billy Kemper, Taylor Knox, Shane Dorian and Mikala Jones.

My favorite work for Reef was on verbiage around the Reef Redemption program.

The Reef Redemption Program is the brand’s commitment to employing what it believes to be environmentally conscious and socially responsible business practices. The initiative is comprised of three components: incorporating renewable, recycled and/or organic materials, creating a fund in support of environmental and humanitarian groups, and reducing our own energy and material usage in-house.