Copywriting

Copywriting

Commercial Work

Over the past 12 years, I have had the opportunity to expand my  journalism and editorial abilities to commercial work for partners, mostly in the outdoor space but often beyond that.

Let’s tell your story.

Storytelling has always been my strength. Through some great working relationships, I have been able to tell stories for brands. Let’s face it, the more authentic the story, the better. And I enjoy learning about the products, particularly when they have environmentally friendly properties.

I’ve been tasked with web copy, product description, writing scripts, social media content, look books, directing brand video, developing campaigns, and telling ambassador’s stories for several brands, some of which I was already a supporter of. Sometimes it’s just a few taglines. Other times, it’s writing an entire catalog.

Among the brands I have worked with are Vans, Reef, Roxy, Olo Kai, Vuori, Digipower, Journeymen and the Tide Table Group.

Blog Posts

2809, 2018

Seashell Resort and Beach Club Brand Video

By |September 28th, 2018|Categories: Commercial Work, Video Production|Comments Off on Seashell Resort and Beach Club Brand Video

The Seashell Resort and Beach Club in Beach Haven is a restaurant, night spot, gorgeous hotel, pool, tiki bar, wedding venue, martini bar and patio grill. It's a place that people return for every part of their life. We showed all of it. https://vimeo.com/278333797

2507, 2018

Tide Table Project

By |July 25th, 2018|Categories: Commercial Work|Comments Off on Tide Table Project

The start of 2018 has been one of the best of my career, loaded with fantastic projects. For this one in particular, I was hired as part of the Togetherness Agency as a copy writer/local project manager in rebranding, building five websites, bolstering social media, and creating a web store for the Tide Table Group. You may know them as the Mud City restaurants - Mud City Crab House, Parker's Garage Ship Bottom Shellfish, The Black Whale, and the Old Causeway. As I get more involved ...

1207, 2018

Just Beneath the Surface, Season Two

By |July 12th, 2018|Categories: Commercial Work, Video Production|Comments Off on Just Beneath the Surface, Season Two

For the last several years I've put a lot of time an effort in a mini-documentary series based on the LBI Region called Just Beneath the Surface with Oak Leaf Media. It's mean to give folks a deeper understanding of life here - the outdoors, the cultural and the people. It's not about bringing more people necessarily, it's about making more engaged visitors. The idea is to give people a sense of pride for where they live year round or for the ...

412, 2017

Visit Ocean County Video Spot

By |December 4th, 2017|Categories: Commercial Work, Video Production|Comments Off on Visit Ocean County Video Spot

After seeing our mini-documentary series, Just Beneath the Surface, Ocean County's Office of Tourism and Business Development hired myself and Oak Leaf Media to create a video spot for the county. We were very excited to take on this project. We took a couple of days this summer and put together something that really shows the best of Ocean County. Our models were awesome. Brie Fagan and Dave Ambrose especially were troopers. Archie even made a cool cameo at Jenk's Aquarium. I ...

1806, 2016

Salty Dog Cruise for Inked Mag

By |June 18th, 2016|Categories: Commercial Work|Comments Off on Salty Dog Cruise for Inked Mag

Last Saint Patrick's Day, I set sail with a few thousand punk rock misfits and Irish hooligans aboard the Salty Dog Cruise - Flogging Molly's annual voyage out of Miami to the Bahamas with an amazing lineup. Three straight days of seeing Rancid in a small venue and floating around on rafts in the Caribbean with Fishbone watching Flogging Molly, plus hanging with Frank Turner, Christopher Ellis, and The Street Dogs. Spectacle Photo   The feature ran in Inked ...

1809, 2014

Jared Hart/Brian Fallon Acoustic Release

By |September 18th, 2014|Categories: Commercial Work, Editorial|Tags: , , , |Comments Off on Jared Hart/Brian Fallon Acoustic Release

Every single day I am grateful for getting to occasionally work with the artists I love. This was a piece I wrote during the Red Bull Sound Select Days. Brian Fallon and Jared Hart had recorded a few Gaslight and Scandals songs for a digital release. "A couple of weeks ago, Brian Fallon of The Gaslight Anthem brought Jared Hart, the young frontman of The Scandals, a punk band out of Bayonne, New Jersey, into a Manhattan studio to lay ...

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